The Cornell School of Hotel Administration on Hospitality

Know about the book -

The Cornell School of Hotel Administration on Hospitality is written by Michael C. Sturman and published by John Wiley & Sons. It's available with International Standard Book Number or ISBN identification 1118016262 (ISBN 10) and 9781118016268 (ISBN 13).

This cutting edge and comprehensive book with contributions from the star faculty of Cornell University's School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations