Personal Networks

Know about the book -

Personal Networks is written by Mario L. Small and published by Cambridge University Press. It's available with International Standard Book Number or ISBN identification 1108871437 (ISBN 10) and 9781108871433 (ISBN 13).

Social networks are ubiquitous. The science of networks has shaped how researchers and society understand the spread of disease, the precursors of loneliness, the rise of protest movements, the causes of social inequality, the influence of social media, and much more. Egocentric analysis conceives of each individual, or ego, as embedded in a personal network of alters, a community partially of their creation and nearly unique to them, whose composition and structure have consequences. This volume is dedicated to understanding the history, present, and future of egocentric social network analysis. The text brings together the most important, classic articles foundational to the field with new perspectives to form a comprehensive volume ideal for courses in network analysis. The collection examines where the field of egocentric research has been, what it has uncovered, and where it is headed.