International Business Strategy

International Business Strategy

  • Alain Verbeke
  • I. H. Ian Lee
Publisher:Cambridge University PressISBN 13: 9781108488037ISBN 10: 110848803X

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Know about the book -

International Business Strategy is written by Alain Verbeke and published by Cambridge University Press. It's available with International Standard Book Number or ISBN identification 110848803X (ISBN 10) and 9781108488037 (ISBN 13).

"International Business Strategy presents, interprets and critiques 74 seminal articles from the Harvard Business Review, MIT Sloan Management Review and California Management Review. It synthesizes the practical knowledge contained in these articles into a unifying framework of seven key concepts for successful global business"--