The Cult of Youth(English, Hardcover, Stark James F.)

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The Cult of Youth(English, Hardcover, Stark James F.) is written by Stark James F. and published by Cambridge University Press. It's available with International Standard Book Number or ISBN identification 1108484158 (ISBN 10) and 9781108484152 (ISBN 13).

In this major new study, James F. Stark provides the first historical account of the most dominant ideas, practices, and material cultures associated with anti-ageing and rejuvenation in modern Britain. With a focus on the interwar period, his study uncovers the role of the commercial world in influencing attitudes towards ageing and youth. Stark argues that the technologies of anti-ageing, their commercialisation and their consumption made rejuvenation a possible and desirable aim in a period of socio-political instability, mechanised conflict and extending lifespans. Ultimately, Stark offers an innovative historical account, which draws together bodies, gender, science, medicine, advertising, and ageing, and shows how the quest for youth was transformed by social anxieties about an ageing population and economic crisis.