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Presidential Campaigns in Latin America is written by Taylor C. Boas and published by Cambridge University Press. It's available with International Standard Book Number or ISBN identification 1107131146 (ISBN 10) and 9781107131149 (ISBN 13).
Taylor C. Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in future.