Hacking the Electorate

Know about the book -

Hacking the Electorate is written by Eitan Hersh and published by Cambridge University Press. It's available with International Standard Book Number or ISBN identification 1107102898 (ISBN 10) and 9781107102897 (ISBN 13).

Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions across the nation.