International Business Strategy
- Alain Verbeke
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Know about the book -
International Business Strategy is written by Alain Verbeke and published by Cambridge University Press. It's available with International Standard Book Number or ISBN identification 1107027896 (ISBN 10) and 9781107027893 (ISBN 13).
The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises.
