Social Media for Strategic Communication
- Karen Freberg
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Know about the book -
Social Media for Strategic Communication is written by Karen Freberg and published by SAGE Publications. It's available with International Standard Book Number or ISBN identification 1071936743 (ISBN 10) and 9781071936740 (ISBN 13).
Social Media for Strategic Communication teaches students the skills and principles needed to use social media in persuasive communication campaigns. The Third Edition features a brand-new chapter on social media and crisis communication, discussion of AI integrated in each chapter, and updated coverage of changes to platforms, trends, strategies, and emerging challenges across social media.
