Discovering Public Relations

Know about the book -

Discovering Public Relations is written by Karen Freberg and published by SAGE Publications. It's available with International Standard Book Number or ISBN identification 1071878255 (ISBN 10) and 9781071878255 (ISBN 13).

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.