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Introduction to Business is written by Heidi M. Neck and published by SAGE Publications. It's available with International Standard Book Number or ISBN identification 1071858092 (ISBN 10) and 9781071858097 (ISBN 13).
Introduction to Business ignites student engagement and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray inspire students to see themselves in the world of business and to develop the mindset and skillset they need to succeed. A diverse set of impactful examples and cases, from inspiring startups and small businesses to powerful corporations, illustrate how businesses can prosper and create positive impact.