Social Marketing
- Nancy R. Lee
- Philip Kotler
- Julie Colehour
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Know about the book -
Social Marketing is written by Nancy R. Lee and published by SAGE Publications. It's available with International Standard Book Number or ISBN identification 1071851632 (ISBN 10) and 9781071851630 (ISBN 13).
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
