Consumer Research Methods in Food Science

Know about the book -

Consumer Research Methods in Food Science is written by Carlos Gómez-Corona and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 1071630008 (ISBN 10) and 9781071630006 (ISBN 13).

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.