The BBC's Legacy in Africa

The BBC's Legacy in Africa

  • Albert Sharra
  • Jimmy Kainja
  • Anthony Mavuto Gunde
Publisher:Taylor & FrancisISBN 13: 9781040407431ISBN 10: 1040407439

Paperback & Hardcover deals ―

Amazon IndiaGOFlipkart GOSnapdealGOSapnaOnlineGOJain Book AgencyGOBooks Wagon₹12,306Book ChorGOCrosswordGODC BooksGO

e-book & Audiobook deals ―

Amazon India GOGoogle Play Books ₹49.59Audible GO

* Price may vary from time to time.

* GO = We're not able to fetch the price (please check manually visiting the website).

Know about the book -

The BBC's Legacy in Africa is written by Albert Sharra and published by Taylor & Francis. It's available with International Standard Book Number or ISBN identification 1040407439 (ISBN 10) and 9781040407431 (ISBN 13).

This book critically examines the historical and ongoing influence of the British Broadcasting Corporation (BBC) on African broadcasting, tracing its colonial roots through to its post-colonial legacy. The book details how in the 1930s the BBC established radio transmitter sites in East and Central Africa, thereby positioning itself as a model for broadcasting in British colonies and beyond. Grounded in a decolonial perspective, the book then explores the evolution of African radio structures, funding models, editorial policies and programming strategies. In the post-colonial era, the BBC continued to train, equip and support African broadcasters while maintaining a strong presence through African-focused programming. Some nations fully embraced the BBC model, while others developed hybrid broadcasting systems integrating British, local and transnational influences. Beyond historical analysis, the book interrogates the BBC’s enduring influence on African media, examining how contemporary local broadcasters negotiate, adapt or resist its legacy. A nuanced exploration of these dynamics provides critical insights into the intersection of colonial-era institutions and contemporary African media landscapes. This book is an essential resource for scholars and researchers in media and communication studies, African studies and decolonial studies, offering a comprehensive understanding of the BBC’s role in shaping African broadcasting.