Comparing Charismatic Leaders’ Communication Styles

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Comparing Charismatic Leaders’ Communication Styles is written by Tim P. McMahon and published by Taylor & Francis. It's available with International Standard Book Number or ISBN identification 1040171710 (ISBN 10) and 9781040171714 (ISBN 13).

In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers. The book identifies each leader’s charismatic leadership attributes, focusing specifically on communication and impression management. It presents a qualitative collection of leader observations and outcomes based on publications and audio and video recordings. By examining two distinctly different leaders, each with evidence of effective, if controversial, outcomes, it shows a spectrum of approaches to mobilizing followers. This book is suited to students and readers interested in leadership studies, leadership communication, and persuasion.