Customer Relationship Management Systems Handbook

Know about the book -

Customer Relationship Management Systems Handbook is written by Duane E. Sharp and published by CRC Press. It's available with International Standard Book Number or ISBN identification 1040080170 (ISBN 10) and 9781040080177 (ISBN 13).

This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.