Language, Culture and Business

Know about the book -

Language, Culture and Business is written by Claudia E. Stoian and published by Cambridge Scholars Publishing. It's available with International Standard Book Number or ISBN identification 1036417611 (ISBN 10) and 9781036417611 (ISBN 13).

Language, Culture and Business provides insights into conceptual, practical and pedagogical issues related to the mentioned fields that can be further applied in education and real-life situations. The book pays attention to a wide array of topics, such as the cultural mythology of business, cultural heroes, management styles, social media marketing, digital storytelling and business and intercultural communication in the classroom from an international and interdisciplinary perspective. Exploring the intersection of language, culture and business is essential for both higher education institutions and organisations. Due to this, the book will be of interest to professionals of various profiles, from educators, academics, researchers and theoreticians to managers, advertisers, and other businesspersons.