Rethinking Media Economics
- Alan B. Albarran
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Know about the book -
Rethinking Media Economics is written by Alan B. Albarran and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 1035341964 (ISBN 10) and 9781035341962 (ISBN 13).
Rethinking Media Economics emphasizes how this field of study is affected by rapid changes in the media industry due to technology, regulation, globalization, and consumer preferences. Alan B. Albarran takes the reader through major economic events from the 1950s onwards to highlight how technology in the 21st century has completely changed the relationship between media, media content and audiences through digital platforms and streaming services.
