A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends
- Lucia Gatti
- Ludovico Giacomo Conti
- Peter Seele
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Know about the book -
A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends is written by Lucia Gatti and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 1035328240 (ISBN 10) and 9781035328246 (ISBN 13).
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. Green communication can improve a firm’s reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises.
