Elgar Encyclopedia of City and Place Branding
- Eduardo Oliveira
- Efe Sevin
- Emma Björner
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Know about the book -
Elgar Encyclopedia of City and Place Branding is written by Eduardo Oliveira and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 1035319640 (ISBN 10) and 9781035319640 (ISBN 13).
This Encyclopedia presents a comprehensive overview of the dynamic field of city and place branding. Authored by nearly 150 experts from across the globe, it covers a wide variety of disciplines, methodologies and perspectives, highlighting cutting-edge developments and exploring avenues for future research.
