Place-Branding Experiences
- Catherine W. Ng
- Titilayo Adebola
- Abbe E.L. Brown
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Know about the book -
Place-Branding Experiences is written by Catherine W. Ng and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 1035311070 (ISBN 10) and 9781035311071 (ISBN 13).
This thought-provoking book navigates the impact of place-brands in the consumer marketplace in light of the extended protection accorded to them under intellectual property laws. Interdisciplinary in scope, the book explores diverse national and international approaches to strategic branding through the lenses of law, marketing, history and sociology.
