Handbook on Big Data Marketing and Management in Tourism and Hospitality

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Handbook on Big Data Marketing and Management in Tourism and Hospitality is written by Nikolaos Stylos and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 1035300133 (ISBN 10) and 9781035300136 (ISBN 13).

This comprehensive Handbook serves as a key reference for Big Data theorization and implementation that will drive the next generation of marketing and management in tourism and hospitality. It explores the need for systemizing knowledge around using Big Data in decision-making and how the service industries are heavily influenced by data-driven sciences and their relevant applications.