Nation Branding in Non-Western Societies
- Shantanu Chakrabarti
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Know about the book -
Nation Branding in Non-Western Societies is written by Shantanu Chakrabarti and published by Routledge. It's available with International Standard Book Number or ISBN identification 1032969008 (ISBN 10) and 9781032969008 (ISBN 13).
The present work focuses on two concepts: 'nation branding' and 'civilisation state' and traces the historical process of evolution in Indian nation building project. It analyses the evolving concept of 'civilisation state, ' its association with the strong urge for autonomy, and India's status in global affairs.
