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Fashion Advertising and Public Relations is written by Martina Topić-Rutherford and published by Routledge. It's available with International Standard Book Number or ISBN identification 1032848065 (ISBN 10) and 9781032848068 (ISBN 13).
Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry. This unique textbook will be valuable for students of fashion marketing, business, and communication undergraduates studying public relations and advertising considering a career in fashion.