Risks in Renaissance Art

Risks in Renaissance Art

  • Jonathan K. Nelson
  • Richard J. Zeckhauser
Publisher:Cambridge University PressISBN 13: 9781009402507ISBN 10: 1009402501

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Risks in Renaissance Art is written by Jonathan K. Nelson and published by Cambridge University Press. It's available with International Standard Book Number or ISBN identification 1009402501 (ISBN 10) and 9781009402507 (ISBN 13).

This Element represents the first systematic study of the risks borne by those who produced, commissioned, and purchased art, across Renaissance Europe. It employs a new methodology, built around concepts from risk analysis and decision theory. The Element classifies scores of documented examples of losses into 'production risks', which arise from the conception of a work of art until its final placement, and 'reception risks', when a patron, a buyer, or viewer finds a work displeasing, inappropriate, or offensive. Significant risks must be tamed before players undertake transactions. The Element discusses risk-taming mechanisms operating society-wide: extensive communication flows, social capital, and trust, and the measures individual participants took to reduce the likelihood and consequences of losses. Those mechanisms were employed in both the patronage-based system and the modern open markets, which predominated respectively in Southern and Northern Europe.