Social Innovation of New Ventures

Know about the book -

Social Innovation of New Ventures is written by Marcela Ramirez-Pasillas and published by Routledge. It's available with International Standard Book Number or ISBN identification 1000291030 (ISBN 10) and 9781000291032 (ISBN 13).

This book provides insights into how new ventures in emerging economies and developing countries generate social innovation. It showcases new forms of business and how they are different from traditional business models. With increasing drive for innovation in emerging markets and lack of knowledge of how these markets work, this book enriches existing literature by looking at how such businesses in developing economies break new ground in a daunting, resource constrained environment. The book examines successful individual entrepreneurs, social relationships, product innovation, processes, systems and markets through cases. It navigates across key theoretical elements including individual initiative-taking, agency, and opportunity contexts. This book will be a useful reference to understanding the dynamics of new ventures in emerging markets and how they fuel social innovation and sustainable development.