Marketing
- Joel Evans
- Barry Berman
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Know about the book -
Marketing is written by Joel Evans and published by . It's available with International Standard Book Number or ISBN identification 0996095403 (ISBN 10) and 9780996095402 (ISBN 13).
With the 12th edition, Joel Evans and Barry Berman continue to deliver a comprehensive, yet reader-friendly, look at the field of marketing. Known for providing current, real-world examples and cases, the authors also take advantage of our online publishing model and provide carefully selected links to videos, web-sites and articles that provide students with real-time lessons in marketing. Supported by a complete list of instructor ancillaries as well as student supplements including a unique Student Portfolio for Marketing Planning.
