Paula Scher

Know about the book -

Paula Scher is written by Tony Brook and published by . It's available with International Standard Book Number or ISBN identification 0995666415 (ISBN 10) and 9780995666412 (ISBN 13).

This definitive, chronological visual record spans Paula?s early days in the music industry as an art director with CBS and Atlantic records; the launch of her first studio, Koppel & Scher; and her 25-year engagement with Pentagram. 0The monograph is also a visual record of contemporary New York?s urban fabric, indelibly transformed by the designer?s innovative approach to environmental graphics and identity design: from MoMA to Charter Schools; from the High Line to Shake Shack. 0Her logos for global corporations and cultural institutions have cemented her reputation as a giant of identity design. 0A large section is devoted to the designer?s socially and politically-motivated posters, New York Times Op-Ed illustrations and campaign work. 0The book also provides the most up-to-date look at Paula?s idiosyncratic hand-painted maps, an unusually prolific artistic practice complementing her still-growing graphic legacy.