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How to Market Your Private Investigation Business: Less than five hours a week, really! is written by John A. Hoda and published by All Things Investigative, LLC. It's available with International Standard Book Number or ISBN identification 0989020150 (ISBN 10) and 9780989020152 (ISBN 13).
You are a great investigator or have a great team working for you. Why isn't the phone ringing off the hook? You offer good service at a fair price. Why are you struggling to make ends meet? Veteran Investigator John A. Hoda has a marketing plan for you; one that won't break the bank or turn you into a sleazy used-car salesman. His focus is on private investigators working in all the different business configurations. Why start with less than 5 hours a week? The marketing that you do is better than the marketing you should do, but don't. He will help you design a SMART plan that you can scale and replicate. The sections on referrals, testimonials and upselling is worth the purchase of the book.