Business Development that Works

Know about the book -

Business Development that Works is written by Richard Woodward and published by . It's available with International Standard Book Number or ISBN identification 098737740X (ISBN 10) and 9780987377401 (ISBN 13).

Whether you are new to sales and business development or an experienced campaigner looking for new ideas, this book will guide you step-by-step through the sales and business development process, providing practical advice to help you get the results you need. Business Development That Works includes:Proven techniques that you can use immediately in your roleLanguage to use when engaging prospectsExercises at the end of each chapter for you to apply the learning to your own situation Topics include:Effective business developersIdentifying your ideal clientFinding prospectsRefining prospectsApproaching prospectsAttracting prospectsPreparing for a sales meetingBuilding rapportUncovering needsExploring solutionsPresenting compelling solutionsClosing the saleServicing and retaining clientsMaximising performance About the authorRichard Woodward is a business development strategist, trainer and speaker who works with some of Australia’s most dynamic organisations to help them gain new business. His clients range from major corporate and SMEs to leading organisations in the worlds of arts, sports, charities and events.Organisations Richard has assisted include the National Gallery of Australia, Taronga Zoo, St.Vincent de Paul Society and the McGrath Foundation through to Diversified Exhibitions, Priava and Veolia.Richard facilitates strategy sessions and planning days to ensure clients have robust plans that work and inspire the organisation; provides business development, sales and presentation training to ensure people can implement their plans; and delivers keynote presentations at conferences and events.Prior to establishing Richard Woodward & Associates in 2004, Richard worked in sales, marketing and business development roles for the Commonwealth Bank, Sydney Opera House, KPMG, the Royal Automobile Club, Stadium Australia and McCarthy & Stone.