Dot Zen 2.0 - On Marketing, Social Media, Technology, Public Relations, Human Capital & Leadership

Know about the book -

Dot Zen 2.0 - On Marketing, Social Media, Technology, Public Relations, Human Capital & Leadership is written by Seamus Phan and published by Lulu.com. It's available with International Standard Book Number or ISBN identification 0983505810 (ISBN 10) and 9780983505815 (ISBN 13).

A business management primer based on field experience of Seamus Phan and contributions from Ter Hui Peng. This book is an extension to the original Dot Zen book published in 2003. This book carries more insights and experience on leadership, human capital, branding, customer service, sales, marketing, public relations, social media, mobile apps, and interactive multimedia, with a focus on field-tested experience and tactics. This is targeted at small business owners, business executives, and marketers who want to build their brands in the marketplace.