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Alan Siegel is written by Louis J. Slovinsky and published by Jorge Pinto Books Inc.. It's available with International Standard Book Number or ISBN identification 0979076641 (ISBN 10) and 9780979076640 (ISBN 13).
Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success.