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The Driving Force is written by Jeff Compton and published by Third Dimension Publishing. It's available with International Standard Book Number or ISBN identification 0977704165 (ISBN 10) and 9780977704163 (ISBN 13).
The way to sales success is by communicating powerfully. However, the true secret to powerful communication is behavioral language. We all belong to one of four behavioral types and we all speak one of the four behavioral languages. That includes your customers, sales associates and employees. In The Driving Force, noted Author Jeff Compton expounds on the four behavioral languages. And how you can master them. Become an accomplished communicator by learning how to read your client's behavioral type in seconds. Then speak to them in their behavioral language. By learning to speak a client's “language”, you appear to be like them. You break down barriers that hinder sales. And you interact with customers with more authority, thus becoming the expert in what you are selling.