Herding Monkeys

Know about the book -

Herding Monkeys is written by Nigel Collin and published by Through Design Pty Limited T/A Nigel Collin Creative. It's available with International Standard Book Number or ISBN identification 0977573516 (ISBN 10) and 9780977573516 (ISBN 13).

Unleash your company’s creative genius and turn it into commercial results. In the new creative economy, a company’s intellectual property is worth far more than their physical assets – just look at Apple and Google. That’s why, in IBM’S 2010 study of more than 1,500 CEOs creativity was rated the number one leadership needed for companies to lead the market in the new economy. But up to 75% of business leaders we surveyed admit they’re not harnessing their company’s creativity effectively. Why? Because leading creative people is challenging - like herding monkeys. This book will show you how to lead creative talents of your people and innovative thinkers and turn their ideas into market-leading commercial winners. What you’ll discover in 'Herding Monkeys'The creativity myth – why you don’t need to find more creative people or even teach creative thinkingWhat it really takes to lead creative people effectivelyHow to spot the creatives in your company and tap into the gold vein of their ideasHow to motivate your creative people and direct their talent towards clears commercial outcomesHow to balance the freedom and structure your creatives needHow to transform your business into an industry leader in the new creative economy