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Why We Talk is written by Bolivar J. Bueno and published by Creative Crayon Publishers. It's available with International Standard Book Number or ISBN identification 0971481539 (ISBN 10) and 9780971481534 (ISBN 13).
Learn the seven reasons your customers will or will not talk about your brand. In Why We Talk, gifted marketing strategist and professional listener Boli var J. Bueno dissects the evolution of word-of-mouth in the digital age and the unmistakable power shift that has taken place between marketer and consumer. Sharing one of the most insightful, organic concepts of this decade, Bueno bridges the monumental gap between the results business people want and the frustration they often experience.