Color - Messages & Meanings
- Leatrice Eiseman
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Know about the book -
Color - Messages & Meanings is written by Leatrice Eiseman and published by Hand Books Press. It's available with International Standard Book Number or ISBN identification 0971401063 (ISBN 10) and 9780971401068 (ISBN 13).
• Features up-to-date color combination guidelines • Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
