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UNcommon Marketing Techniques is written by Jeffrey Dobkin and published by Danielle Adams Publishing. It's available with International Standard Book Number or ISBN identification 0964287935 (ISBN 10) and 9780964287938 (ISBN 13).
With humor and insight, small business owner and marketing consultant Jeffrey Dobkin provides expert advice on how small business owners can reach their best market with alacrity and economy. He tells them how to avoid common mistakes, find the right market, create good marketing plans, write effective direct mail packages, and much more.