Jim Macnamara's Public Relations Handbook
- Jim R. Macnamara
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Know about the book -
Jim Macnamara's Public Relations Handbook is written by Jim R. Macnamara and published by . It's available with International Standard Book Number or ISBN identification 0958753741 (ISBN 10) and 9780958753746 (ISBN 13).
This book "provides an up to date, highly practical guide to the planning, management and measurement of public relations and corporate communication. It includes advice on using new media and communication technologies including the Web, intranets, extranets and blogs ; research for planning and measurement ; and Asian as well as western case studies." - back cover.
