The Strategy Process

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The Strategy Process is written by Gianpaolo Vignali and published by . It's available with International Standard Book Number or ISBN identification 0956247121 (ISBN 10) and 9780956247124 (ISBN 13).

The authors of this book believe that the basic managerial tools, models, and techniques are not correctly applied in practice frequently enough. We must separate strategic thinking from tactical thinking and operational acting. The problem does not lie in techniques and approaches, but in the managers who do not understand the thought process, especially in strategic thinking. In changing circumstances, a static approach is doomed to failure. Unfortunately, this is often taken to mean that the existing models are unusable. On the contrary, they are very much usable, but new circumstances have to be taken into account in their application. The authors present this through their Stratics model, seeking to bring into play original thought and adapt the thinking and models of past academics into this process.