Cashing in with Content
- David Meerman Scott
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Know about the book -
Cashing in with Content is written by David Meerman Scott and published by Information Today, Inc.. It's available with International Standard Book Number or ISBN identification 0910965714 (ISBN 10) and 9780910965712 (ISBN 13).
Written by a Web marketing expert, "Cashing In with Content" interviews 20 of today's most innovative Web marketers and shares their secrets for using content to turn browsers into buyers. It also shows how to encourage repeat business and reveals how to unleash the amazing power of viral marketing.
