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Guerrilla Marketing for Writers is written by Michael Larsen and published by Writer's Digest Books. It's available with International Standard Book Number or ISBN identification 089879983X (ISBN 10) and 9780898799835 (ISBN 13).
Packed with proven insights and techniques, this practical manual shows writers 100 ways to sell their books, before and after they're published. Learn a wide range of low-cost, effective marketing techniques, including networking, using the media to generate free publicity, using the internet, getting the most from conferences and festivals, and more. Each is presented in a short, easy-to-master format so that readers can target the techniques that are best suited to their needs. Additional information on how the publishing industry works and instructions on how to create a complete plan will help writers gain the insight they need to market their work efficiently and successfully.