The Cowboy Hero and Its Audience(English, Paperback, unknown)
- unknown
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Know about the book -
The Cowboy Hero and Its Audience(English, Paperback, unknown) is written by unknown and published by The Popular Press. It's available with International Standard Book Number or ISBN identification 0879728124 (ISBN 10) and 9780879728120 (ISBN 13).
Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and consumer research.
