The Technology of Text

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The Technology of Text is written by David H. Jonassen and published by Educational Technology. It's available with International Standard Book Number or ISBN identification 0877781915 (ISBN 10) and 9780877781912 (ISBN 13).

Abstract: Techniques for designing and developing text materials are described and elaborated for text development technologists. This book focuses on 2 broad categories of techniques for structuring textual materials, termed "implicit" (e.g.: discourse analysis, elaboration theory) and "explicit" (e.g.: algorithms, tables, diagrams) techniques. Implict techniques are concerned with the structure of the content and sequencing of the message; explicit techniques display the structure of the message. The 4 sections of the book address; implicit communication techniques; explicit textual design; specific design problems; and how individuals differentially interact with text materials, ranging from printed matter to television projections. (wz).