The Content Machine

Know about the book -

The Content Machine is written by Michael Bhaskar and published by Anthem Press. It's available with International Standard Book Number or ISBN identification 0857281216 (ISBN 10) and 9780857281210 (ISBN 13).

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.