The Politics of Time and Youth in Brand India(English, Hardcover, Kapur Jyotsna)

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The Politics of Time and Youth in Brand India(English, Hardcover, Kapur Jyotsna) is written by Kapur Jyotsna and published by Anthem Press. It's available with International Standard Book Number or ISBN identification 0857281097 (ISBN 10) and 9780857281098 (ISBN 13).

This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses - across cinema, television, print and consumer culture - and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.