Review of Marketing Research
- Naresh Malhotra - USE 0493
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Know about the book -
Review of Marketing Research is written by Naresh Malhotra - USE 0493 and published by Emerald Group Publishing. It's available with International Standard Book Number or ISBN identification 0857248987 (ISBN 10) and 9780857248985 (ISBN 13).
This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
