Marketing Encyclopedia
- Jeffrey Heilbrunn
- American Marketing Association
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Know about the book -
Marketing Encyclopedia is written by Jeffrey Heilbrunn and published by Contemporary Books. It's available with International Standard Book Number or ISBN identification 0844235938 (ISBN 10) and 9780844235936 (ISBN 13).
New products and services; Creative communications; Customer service strategies; Marketing channels and selling systems; Strategic marketing management; Micromarkets and micromarketing; Information collection and analysis; Total quality management and the future of marketing.
