Perry's Department Store
- Karen M. Guthrie
- Karen M. Videtic
- Cynthia W. Pierce
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Know about the book -
Perry's Department Store is written by Karen M. Guthrie and published by Delmar Pub. It's available with International Standard Book Number or ISBN identification 0827367279 (ISBN 10) and 9780827367272 (ISBN 13).
This book increases the student's understanding of the buyer's responsibilities by placing them in a real life situation. The reader learns to research new market and clothing trends, project sales, make stock requirements and mark-downs. They develop a merchandise plan and see how the use of advertising, publicity and public relations relates to the buyer's perspective and the ability to use these factors to increase sales of a department.
