Marketing the Bard
- Don-John Dugas
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Know about the book -
Marketing the Bard is written by Don-John Dugas and published by University of Missouri Press. It's available with International Standard Book Number or ISBN identification 0826265448 (ISBN 10) and 9780826265449 (ISBN 13).
"Dugas credits the reemergence of Shakespeare's plays and his rise to fame in the 1700s to economic factors surrounding the theater business including the acquisition and adaptation of Shakespeare's plays by the Tonson publishing firm, which marketed collector's editions of his work, spurring a price war and rousing public interest"--Provided by publisher.
