The Economics and Financing of Media Companies(English, Hardcover, Picard Robert G.)

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The Economics and Financing of Media Companies(English, Hardcover, Picard Robert G.) is written by Picard Robert G. and published by Fordham University Press. It's available with International Standard Book Number or ISBN identification 0823232565 (ISBN 10) and 9780823232567 (ISBN 13).

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.