This Business of Broadcasting

Know about the book -

This Business of Broadcasting is written by Leonard Mogel and published by Leonard Mogel. It's available with International Standard Book Number or ISBN identification 0823077306 (ISBN 10) and 9780823077304 (ISBN 13).

This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising